By JKNewsMedia Reporter
CANCER ADVOCACY assumed prominence in Ekiti and Lagos as the Lifeline Advocacy and Development Initiative (LADI) stepped up public engagement to commemorate World Cancer Day 2026, combining hospital outreach, media partnerships and mental health messaging to widen awareness on early detection and prevention.
JKNewsMedia.com reports that the LADI Founder, Mrs. Bimbo Oloyede led a courtesy visit to the Funmi Adunni Olayinka Diagnostic and Wellness Centre (FADWC) at the Ekiti State University Teaching Hospital (EKSUTH), Ado-Ekiti, to stress her Non-Governmental Organisation (NGO)’s commitment to strengthening grassroots cancer care and advocacy.
Accompanied by Mrs. Dupe Obalusi from LADI’s Ekiti office, Oloyede was received by the Matron of the Centre, Mrs. Olufunke Martins-Adetoye, who conducted the team round the facility and outlined its specialised services in cancer screening, diagnosis and treatment – particularly breast cancer management.
Martins-Adetoye said the Centre was expanding its capacity to better support patients as she also disclosed plans to construct a 10-bed ward to provide a more comfortable space for individuals undergoing chemotherapy.
She also revealed that the National Cancer Society, Ekiti State Chapter, where she serves as Secretary, would mark World Cancer Day (WCD) with a public awareness walk and community sensitisation campaigns across the state.
In her response, Oloyede stressed the importance of expanding public awareness and recommended a joint effort to strengthen communication and outreach on the Centre’s initiatives and cancer awareness campaigns.
Their move drew attention from the Broadcasting Service of Ekiti State (BSES), where journalist Abimbola Adegboyega documented the visit for both radio and television audiences.
Beyond Ekiti, Oloyede’s LADI extended its advocacy to Lagos with a special audio-visual message released on its social media platforms, linking emotional wellbeing to overall health outcomes.
Amplified by Rapid Transformation Therapist, Mrs Adeola Kingsley-James, the message encouraged individuals to express feelings rather than suppress stress and harmful emotions, warning that prolonged psychological strain could negatively affect both mental and physical health, including raising vulnerability to illnesses such as cancer.
On collective action, through the hospital outreach, media collaboration and digital awareness campaign, Mrs. Oloyede affirmed that LADI sought to reflect the 2026 World Cancer Day theme, “United by Unique,” by promoting compassion, informed action and shared responsibility in tackling cancer.
The initiatives, she also noted, reinforce the importance of early detection, community education and emotional wellbeing as critical tools in the fight against the disease.
