By JKNewsMedia
STRONGER TRACTION is building around the telecommunications market as Globacom said it has unveiled its new recharge-and-reward campaign, Jollof Promo, describing it as a nationwide celebration centred on customer appreciation and meaningful rewards.
The company announced the initiative in Lagos, confirming that subscribers stand to gain from instant benefits and a broad line-up of high-value prizes simply by recharging their lines during the promo period.
The announcement outlined a structure that places every recharge at the heart of the reward pipeline.
The network stated that each top-up now accumulates what it calls Jollof Points, which automatically qualify subscribers for a mix of benefits ranging from airtime and data bonuses to cash prizes worth millions of naira.
One prize in particular, a fully completed bungalow located in Ikeja GRA, Lagos, has been presented as the most significant offering in the promo, designed to transform the experience of one eventual winner.
Globacom described the scheme as an expansion of its long-running tradition of rewarding loyalty.
According to the company, the Jollof Promo serves as a continuation of previous initiatives that aimed to energise customers and acknowledge their attachment to the brand.
It explained that the new reward season has been built with more layers, broader scope, and higher-value incentives.
The first entry point into the scheme is the Freemium Offer.
The company explained that subscribers who recharge N100 or more receive complimentary airtime once they dial *278#, activating the initial benefit and stepping into the next phase of the promo.
This Freemium window is intended to give subscribers immediate tangible value while setting the groundwork for participation in subsequent reward levels.
Globacom further noted that all active subscribers automatically join the Jollof Premium Club, where the value of accumulated Jollof Points determines eligibility for the highest reward tiers.
The company specified that daily draws would produce a winner of N10 million, in addition to three individuals who will receive N1 million each and ten others who will win N100,000 apiece.
The structure, according to the announcement, ensures a steady roll-out of winners across the country, giving thousands of subscribers the chance to benefit over the course of the campaign.
Beyond the financial incentives, the company highlighted an entertainment-driven reward model tied to Jollof Points.
This model opens access to a series of games and trivia challenges designed to offer daily, weekly, and monthly opportunities for winnings, it states.
The daily gaming window provides hourly draws from 8.00am to 7.00pm, with the exception of noon, when the reward value increases from N1,000 to N10,000 for that hour.
Weekly trivia winners will receive N50,000, while the monthly contests will produce a winner of N1 million.
The telecommunications company stated that participation requires no complex steps.
By dialing *278#, subscribers activate the reward path and secure access to the various tiers.
Globacom also encouraged both new and existing customers to engage with the promo, adding that the campaign reflects its commitment to continuous customer-centred innovation.
According to Globacom, the Jollof Promo is designed to mirror the energy and celebratory character that the brand has championed in previous reward seasons.
So, the company reinforced that the promo serves as a reminder of its investment in value-driven connectivity, customer engagement, and retention strategies.
In its announcement, Globacom explained that the fully completed bungalow in Ikeja GRA stands as the most symbolic prize in the line-up, reflecting the brand’s ambition to offer a reward that has long-term impact.
The location, situated within one of Lagos’s prominent and serene residential districts, was selected to underline the premium nature of the promo and the company’s intention to offer rewards that extend beyond short-term benefits.
Emphasising that the campaign arises from the positive reception of previous reward programmes, the company highlighted that subscriber engagement has consistently informed its rollout of promotional activities, with Jollof Promo positioned as the latest in a line of initiatives that merge entertainment, customer appreciation, and value-added services.
Moreover, Globacom encouraged its customers across Nigeria to seize the opportunity, pointing out that the promo has been structured to benefit users regardless of their recharge levels or usage patterns.
The company reiterated that every recharge counts and contributes to the accumulation of Jollof Points, which subsequently expand customer access to the reward tiers.
In addition to the promotional benefits, Globacom stated that the Jollof Promo aligns with its broader objective of expanding innovative, customer-focused services within the Nigerian telecommunications landscape.
The company also stressed that the initiative reflects its operational philosophy of combining technology, accessibility, and customer empowerment.
The organisation noted that its promotional campaigns have traditionally aimed to reinforce connectivity and broaden subscriber engagement across various demographics.
It added that the Jollof Promo continues the trend of aligning value-based rewards with an entertaining experience.
Adding that the promo is expected to run nationwide, Globacom assures that its distribution channels and customer support systems have been aligned to handle the anticipated surge in participation and further encouraged subscribers to make use of the designated USSD code to activate eligibility and to monitor updates throughout the campaign period.
It then reveals that the unveiling in Lagos served as the formal introduction of the campaign to the public, with the company expressing confidence that the rewards, particularly the daily cash prizes and the Ikeja GRA home, would generate broad interest and participation.
It described the initiative as a season shaped by appreciation and creative engagement, built to offer subscribers multiple chances to benefit.
Globacom concluded its announcement by stating that the Jollof Promo represents a renewed commitment to enriching subscriber experience, noting that the initiative builds on its established pattern of delivering customer-focused reward schemes across the country.
