By JKNewsMedia
THE RECENTLY concluded Lagos Shopping Festival, Africa’s first 72-hour non-stop commerce and entertainment event, has been noted to have created a groundbreaking experience that earned widespread praise.
Held from 23rd to 25th December 2024 at the Mobolaji Johnson Arena, Onikan Stadium, Lagos, the festival reportedly showcased a dynamic blend of trade, fun, and cultural celebration.
According to Israel Jaiye Opayemi, Managing Director of Chain Reactions Africa Ltd, the festival’s success was largely attributed to Lagos State Governor Babajide Sanwo-Olu.
Opayemi revealed that Governor Sanwo-Olu embraced the audacious vision during the COVID-19 pandemic in 2020 and played a pivotal role as its Chief Marketing Officer.
Major sponsors like Zenith Bank, First Bank, Tolaram Group, and Guinness Nigeria Plc provided significant support.
Zenith and First Bank deployed mobile banking units and Point of Sale systems to ease transactions, while Tolaram distributed products like Indomie, PowerOil, and Kellogg’s in goodie bags.
Guinness brought its signature energy by hosting product sampling and activation with brands like Johnnie Walker, Ciroc, and Captain Morgan.
The Children’s Arena, sponsored by Indomie, offered free meals, entertainment by Santa Claus, and various gifts, creating memorable moments for families.
Top entertainers, including Adekunle Gold, Wande Coal, and Teni, performed alongside DJs Neptune and YK Mule, while comedians Gbenga Adeyinka the 1st and Larry J delivered captivating acts.
Governor Sanwo-Olu applauded the festival’s sponsors for their commitment, urging long-term support to establish the event as a landmark on Lagos’s tourism calendar.
Guinness Nigeria’s CEO, Girish Sharma, also expressed enthusiasm for the initiative, emphasising its alignment with Lagos as Africa’s commercial and entertainment hub.
Also, thousands reportedly attended the festival, making purchases from MSMEs and global brands while enjoying thrilling performances that underscored the festival’s mission to merge commerce and entertainment seamlessly.
