By JKNewsMedia Introduction:Â What does it take for the public to align emotionally with campaign messages? In this tracking, we examined the attitudinal dispositions of followers of media aides and core supporters of presidential candidates on social media platforms. Our analysis shows that accepting messages is associated with positive emoti...
By JKNewsMedia Introduction: It’s really a wonder how Nigerians largely accept campaign messages from presidential candidates’ aides and supporters but show greater opposition and negotiation when discussing opposition parties, insecurity and politics, a new analysis has found. WHEN MEDIA aides and core supporters of presidential candida...
OUR LATEST tracking, using a new indicator, shows that the use of artificial intelligence in the ongoing campaigns goes beyond communicating the attributes and values of candidates and political parties. As found earlier, emotional appeal remains a significant tool for persuading the public to take action either against or in support of target...
BEYOND UNDERSTANDING policy and campaign issues as campaign activities continue, our tracking has established that stakeholders are being careful about how they discuss and challenge the personal attributes of candidates and political parties ahead of the 2027 elections. Our analysis shows that the main indicator, highly personality disparagem...
