By JKNewsMedia
ALWAYSON BY Sterling, a groundbreaking feature on the OneBank platform, offers eligible customers up to ₦1 million in monthly relief advances—even with low balances.
Launched on Workers’ Day 2025, the initiative represents a bold stride in Sterling’s campaign to dismantle systemic obstacles to financial autonomy.
The bank says AlwaysOn is designed for customers who have maintained active OneBank accounts over time and is offered strictly by invitation.
This innovation allows users to settle bills or seize opportunities without the delays or red tape of traditional credit systems.
It eliminates the friction many faces in urgent financial moments, enabling smoother, faster access to funds when it matters most.
“This is not just about funds,” said Abubakar Suleiman, CEO of Sterling Bank.
“It’s about freedom and dignity. It’s about backing our customers with the trust and tools to act boldly when life demands it.”
Suleiman stressed that AlwaysOn is more than a feature—it signals a shift in how the bank supports its customers.
“We’re building a financial ecosystem designed for momentum—for people with grit, urgency, and dreams too big to wait.”
The new offer follows a string of people-first initiatives from Sterling.
In April, the bank scrapped transfer fees across the OneBank platform, returning an estimated ₦13 billion to users.
Before that, its Free Bus Ride programme helped thousands commute at no cost amid economic hardship.
Each move is backed by SeaBaas, Nigeria’s first indigenous core banking system, adopted by Sterling to power its digital capabilities.
Obinna Ukachukwu, Growth Executive for Retail and Consumer Banking, reinforced the bank’s commitment to active participation in customers’ journeys.
“We’re not the kind of bank that stands on the sidelines while Nigerians hustle,” he said.
“We removed the fees that slowed them down. Now we’re giving Nigerians the financial freedom to seize opportunity when it shows up.”
AlwaysOn is being praised by public figures across industries for reimagining what it means to serve. The initiative has sparked national recognition and renewed public trust in the power of bold, responsive banking.
Applications to join the waitlist are expected to open later this month, with qualified users eligible for advances of up to ₦1 million.
